HOW TO START & OPERATE A SUCCESSFUL CO-OP MAILING SERVICE
Aside from advertising, the biggest expense involved in mail-order business is postage. This means that virtually everyone involved in mail order is on the look-out for ways to save money getting their sales offers out to prospects. The answer is co-op mailings. Here's how a typical co-op mailing service works: A person with something to sell via mail sees an advertisement inviting him or her to send their circulars or brochures to a co-op mailing service. The co-op mailing service receives these circulars or brochures and hires housewives or handicapped people to fold and stuff them into envelopes and then mail them. For this service, they charge anywhere from $10 to $100 per thousand--and it's a good deal to the mailer. Now, quite naturally the co-op mailer can do this and make any money unless he's got a number of circulars or brochures from several customers in each envelope he sends out. And that's precisely how he makes his money--by including 10 to 16
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